August 21, 2010

Design Woes

I am sure that everyone who has an artistic job goes through these kinds of phases, but...

I keep thinking every design, logo, collage, even every photo I edit is just not up to par. I don't really know what 'par' is, but I'm sure what I'm doing is falling short of it. It's difficult to be in a competitive market and feel like you're on top of what you're 'supposed' to be doing.

In actuality, I think what I'm 'supposed' to be doing is just whatever I, and my clients, want. Bringing my own flair and passion to each photograph, and loving the process. I recently just purchased a couple more photography-related books, hoping to up my game.

And a website revamp is in the works as well - before you say "AGAIN?!?!" yes - my website needs a complete shift in focus and I want a more clean, modern look while still incorporating details that represent who I am, and what I bring to my art. I feel this is especially important because my business name isn't MY name, like with so many other photographers. No one can tell from my business name WHO 'Arms Up Photography' is, or whether I am a studio or not - and so I feel my website should show people who I am, and introduce me better than it does.

I really like my business alias though, and what it represents. And I feel that my website should also introduce that concept much better.

So this morning I'm a little discouraged, and looking at all the 'mistakes' I'm making, but I see where I can improve, and so there is a light shining through all these oppressive, heavy clouds.

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